Ten Clever Uses for Domain Extensions

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Do you want your website to stand out from the crowd?

There’s no need to stick with the .com domain any longer. Use alternate domain extensions for your website and create a clever URL that your customers won’t forget.

At Namecheap you can register many different fun domain name extensions. These extensions, also known as top level domains (TLDs), include options as varied as .college, .ninja, .tech, .space, and .fyi. When you combine one of these new TLDs with your brand, you can expand your domain options while creating a unique experience for your customers.

Below we’ll look at ten websites that use some of the new TLDs in interesting ways. We hope these domains inspire you to find new ideas for your own website.

Freedom.press

  1. Famed whistleblower Edward Snowden is a Director at Freedom of the Press Foundation, which uses the descriptive and short domain name freedom.press. The use of the .press domain defines the organization in a more memorable way, using  fewer characters than an address that might attempt to incorporate the organization name ahead of a .com extension.

    freedom of the press foundation screenshot
  1. CES.tech
    CES, the Consumer Electronics Show, attracts over 100,000 people to Las Vegas every January. This year it decided it was time to drop its old domain name CESWEB.org, migrating to the new .tech domain name, helping to differentiate it from similar acronyms and making it stand out.
  1. eBay.nyc – eBay’s main website is eBay.com, but it came up with a clever use for the local New York City domain name eBay.nyc. It uses the web address to promote events at its NYC development offices and to recruit new employees in the Big Apple, allowing it to differentiate this division of the company in a succinct manner.
  1. TheDivergentSeries.movie
    Movies from Divergent Series have grossed over $500 million. You can watch clips and previews at the site, which uses the .movie domain name to great effect. 
  1. Abc.xyz
    When Google announced it was creating a holding company called Alphabet, it came up with a clever new address for the new website: abc.xyz. Get it? It’s short, but in its brevity reinforces the concept of the company itself.
  1. Whisky.auction
    Enjoy sipping fine whiskies? As its name implies, Whisky.auction is your ticket to auctions for some of the best bottles of whisky. Recent auctions have closed for as high as  £5,000!

    whiskey auction screenshot
  1. Artik.cloud
    When Samsung launched its new cloud service Artik this year, it chose the new .cloud domain name for its main website. The URL suggests something about the service before you ever even visit the website.
  1. Apple.news
    Apple’s News app shortens all of its links with a .news domain name. It’s concise and clear, and in just a few characters now you know exactly what to expect. 
  1. Lovato.club
    Singing sensation Demi Lovato keeps turning out hits such as “Cool” for the Summer and Heart Attack. By turning to the .club domain, she was able to create a distinctive brand for her fan club site that looks both professional and official.
  1. PaulCopley.actor
    You probably know actor Paul Copley from his role as Mr. Mason in the hit series Downton Abbey. But he’s done much more than that, and you can learn more about him at his personal website PaulCopley.actor. With this TLD, you have no doubt what Paul does and what to expect on his site.

We hope you find these ideas helpful. Be sure to explore all of the alternative domains Namecheap offers.


Andrew Allemann is editor of Domain Name Wire, the longest-running blog covering the business of domain names. Domain Name Wire has covered the business of domain name investing for over ten years.

5 thoughts on “Ten Clever Uses for Domain Extensions”

  1. I especially like .cloud and .one very much. It’s short and easy to pronounce, while it gives off a positive vibe. You can use it for a wide range of services and good names are still available.

    And for news sites .today is pretty nice. I secretly hope the good old .net will become a bit more .cool as well. It’s such an underrated extension.

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