Category Archives: Small Business

Step-by-step: How to Create Your Own Podcast

So you’re ready to take the plunge into the world of podcasting?Terrific! While setting up a podcast is a bit more complicated than starting a blog, it’s not nearly so daunting that you can’t make it a worthwhile endeavor. In our previous article, we talked about how podcasts can help you promote your business. This … Continue reading Step-by-step: How to Create Your Own Podcast

Should You Add Podcasts to Your Marketing Arsenal?

Podcasts are quickly becoming an important way that people choose to consume media—in addition to the internet, television, and radio. According to Edison Research, 40% of Americans have listened to podcasts and 24% have listened to one in the past month. That’s a lot of listening, which means it might be time to pay attention … Continue reading Should You Add Podcasts to Your Marketing Arsenal?

A Business Owner’s Guide to the Holiday Slowdown

When you run a business, is there ever such a thing as a holiday slowdown? Sure, there might be a seasonal lull in new clients or customer orders, but even when there’s less to do in your business, there’s always more to do for your business. While your business’ to-do list can sometimes seem never-ending … Continue reading A Business Owner’s Guide to the Holiday Slowdown

Kristopher Jones: A Serial Digital Entrepreneur

Kristopher Jones has been involved with the web since the 1990s—starting with a family recipe and building a multi-million dollar empire with numerous programs, apps and marketing platforms.  His affiliate marketing platform PepperJam was sold to eBay who is using it as their current platform. Recently, Namecheap had the opportunity to talk with him about … Continue reading Kristopher Jones: A Serial Digital Entrepreneur

Where Did “Black Friday” Come From?

The day after Thanksgiving in the United States is one we all know as the unofficial beginning of the holiday shopping season. Retailers and shoppers alike prepare all year for the deep discounts and manic—sometimes dangerous—bargain hunting this day is known for. But how did Black Friday get its name? And how did one day … Continue reading Where Did “Black Friday” Come From?

How Your Business Can Benefit from Black Friday

Black Friday—the day after Thanksgiving in the US—marks the first official day of Christmas shopping, and is synonymous with stores getting ‘back in the black’ financially. It’s the biggest shopping day of the year and has been a part of the American holiday season since the early 1980s. Thanks to the Internet, however, it has … Continue reading How Your Business Can Benefit from Black Friday

Why People Pay Big Bucks for Aftermarket Domains

You can easily register a domain name for less than $15, but what if the perfect domain name for your site is already taken? Some companies have turned to the so-called “domain name aftermarket” to buy domain names that are already registered. We’ve analyzed a large selection of recent purchases that took place at domain … Continue reading Why People Pay Big Bucks for Aftermarket Domains

We’re Celebrating You—Our Namecheap Superheroes!

On October 10th, we celebrated turning 17 years old—but we wanted our celebrations to be around you, our customers. With that in mind, a few weeks ago, we turned our heads to the skies. No, we didn’t take up a course in astronomy. We’ve been looking for something altogether more elusive than stars or planets. We … Continue reading We’re Celebrating You—Our Namecheap Superheroes!

Professional Development: The Benefits of Working Smarter

It’s been said that the act of learning is a disruption. Our human brains must stretch and bend to absorb, comprehend, and retain new facts and ideas. This isn’t always a comfortable situation—who enjoyed memorizing multiplication tables or arcane grammar rules? But as with athletic training, temporary discomfort in the short term can bring rewarding … Continue reading Professional Development: The Benefits of Working Smarter