Category Archives: General

Professional Development: The Benefits of Working Smarter

It’s been said that the act of learning is a disruption. Our human brains must stretch and bend to absorb, comprehend, and retain new facts and ideas. This isn’t always a comfortable situation—who enjoyed memorizing multiplication tables or arcane grammar rules? But as with athletic training, temporary discomfort in the short term can bring rewarding … Continue reading Professional Development: The Benefits of Working Smarter

Why Freelancers Should Strive to ‘Fail Better’

It’s always a risk to start a new business or launch a freelance career. Once you’ve filed all the legal paperwork, you want to focus with laser precision on success, because failure isn’t an option. Everything is riding on you making something of this enterprise. It’s important to not be deterred by the idea of … Continue reading Why Freelancers Should Strive to ‘Fail Better’

Track Your Advertising ROI Using Unique Domains

One of the cool things about advertising online is that it’s easy to track. Using a program like Google Analytics, you can discover if new customers are finding you from Google Adwords, Facebook ads, organic search, or are referred from a different website. Tracking results from offline advertising (e.g. radio, TV, billboards and flyers) is … Continue reading Track Your Advertising ROI Using Unique Domains

Find Your ‘Off Switch’: 9 Tips for Restoring Balance

When our business is being online, we harness the infinite power of the Internet every day. The digital life is never just websites and conference calls. For people who work online, not having a physical office means you’re never really “closed.” Clients and colleagues may contact you throughout the day and night, and you might … Continue reading Find Your ‘Off Switch’: 9 Tips for Restoring Balance

Ensure Your Next Domain Has a Clean Bill of Health

Before you buy an existing domain, it’s important to check the history of that domain. If you buy a domain name that was previously used for questionable purposes, such as adult entertainment or selling counterfeit goods, you might run into difficulties when you use the domain. Or it could be on internet and spam blacklists … Continue reading Ensure Your Next Domain Has a Clean Bill of Health