All posts by Andrew Allemann

Why People Pay Big Bucks for Aftermarket Domains

You can easily register a domain name for less than $15, but what if the perfect domain name for your site is already taken? Some companies have turned to the so-called “domain name aftermarket” to buy domain names that are already registered. We’ve analyzed a large selection of recent purchases that took place at domain … Continue reading Why People Pay Big Bucks for Aftermarket Domains

Organize and Manage Your Domain Name Portfolio

It’s important to keep a close eye on your domain names to make sure they aren’t about to expire or their nameservers haven’t been changed by mistake. If you’ve registered all your domains through Namecheap, managing them is simple, and Namecheap will send you automatic reminders when it’s time to renew. If you’re a web … Continue reading Organize and Manage Your Domain Name Portfolio

How to Move Your Website to a Different Domain Name

Change is hard, but sometimes it’s the right thing to do. Pointing your site to a new domain name is a change that doesn’t have to be painful if you do it right. Perhaps your website has expanded beyond its initial purpose and the domain name you started with no longer fits. Maybe your customers … Continue reading How to Move Your Website to a Different Domain Name

Track Your Advertising ROI Using Unique Domains

One of the cool things about advertising online is that it’s easy to track. Using a program like Google Analytics, you can discover if new customers are finding you from Google Adwords, Facebook ads, organic search, or are referred from a different website. Tracking results from offline advertising (e.g. radio, TV, billboards and flyers) is … Continue reading Track Your Advertising ROI Using Unique Domains

12 Things Customers Want to Find on Your Website

Building a website for your business is a great way to attract new customers and keep in touch with existing ones. But building a website that’s missing key elements—like a phone number and address—can lead to frustrated customers rather than new ones. Here are 12 things your website needs to have. 1. Phone Number It … Continue reading 12 Things Customers Want to Find on Your Website