All posts by Andrew Allemann

Brandable or Descriptive? Choose the Right Domain Name

When deciding on a domain for your business, it’s important to consider your overall brand strategy. Should you choose a name that describes what you do, or should you choose a name that matches your business name? Domain names generally fall into one of these two buckets: descriptive domains and brandable domains.   As a … Continue reading Brandable or Descriptive? Choose the Right Domain Name

When It’s Worth the Price to Buy a Premium Domain

Your domain name defines your business, and choosing the wrong domain can lead to some big headaches. Below we’ll look at a couple of recent cases where companies felt the sting of a bad domain choice, leading them to eventually invest in the premium domain that best matched their brand. Potential Problems with Domains Christopher … Continue reading When It’s Worth the Price to Buy a Premium Domain

Enjoy the Luck of the Irish with these St. Patrick’s Day Domains

St. Patrick’s Day is right around the corner. If you’re thinking of creating a new website to celebrate the holiday, or if you want to celebrate your Irish heritage year-round, here are six new domains that are a perfect fit for your needs. .Irish Have a bit of Irish blood in your veins? There’s a domain … Continue reading Enjoy the Luck of the Irish with these St. Patrick’s Day Domains

Don’t Give Hackers a Key: Enable Two-Factor Authentication

You wouldn’t leave your car unlocked at the mall. Don’t leave your domain name account unlocked either. Setting up two-factor authentication, or 2FA, on all of your online accounts makes it harder for hackers to access your data. Below we’ll take a closer look at two-factor authentication and how you can enable it on your … Continue reading Don’t Give Hackers a Key: Enable Two-Factor Authentication

Why Everyone Needs a Personal Domain Name

Domain names are critical to the freedom of the web. That idea comes from Matt Mullenweg, WordPress creator and Automattic CEO. Speaking at last week’s NamesCon conference in Las Vegas, he said it’s imperative that “every man, woman and child” have their own domain name. Below we’ll examine the reasons why you might want to … Continue reading Why Everyone Needs a Personal Domain Name